What to Include on Your Therapy Website (A Simple Checklist)

If you’re building or updating your therapy website, it’s easy to get stuck wondering what actually needs to be included.

• Do you need a blog?
• How much should you say about your approach?
• What are potential clients really looking for?

The good news is that a strong therapy website doesn’t need to be complicated. In most cases, it comes down to a few key elements that help people quickly understand who you are, how you help, and how to take the next step.

Here’s a simple checklist to guide you.

1. A Clear Home Page

Your home page should quickly answer three questions:

• Who do you help?
• What do you help with?
• How can someone get started?

This doesn’t need to be long—but it does need to be clear.

When someone lands on your site, they should be able to orient themselves within a few seconds. If they have to work to understand what you do, they may move on.

2. A Services Page That’s Easy to Understand

Your services page is one of the most important parts of your site.

Rather than listing modalities or clinical terms, focus on helping potential clients understand:

• What working with you actually looks like
• The kinds of challenges you help with
• Who your services are a good fit for

Clarity matters more than completeness here.

3. An About Page That Builds Trust

People want to get a sense of who you are before reaching out.

Your about page doesn’t need to include your full professional history, but it should give a sense of:

• Your approach
• Your values
• What it might feel like to work with you

This is where connection starts to build.

4. A Simple, Clear Way to Get in Touch

Make it easy for people to take the next step.

This might include:

• A contact form
• An email address
• Online booking (if you offer it)

Whatever method you choose, it should be easy to find and simple to use.

It also helps to explain what happens after someone reaches out—this can reduce hesitation.

5. Thoughtful, Client-Friendly Language

The language on your website should feel approachable and easy to understand.

Avoid overly technical or clinical wording where possible. Instead, aim for language that reflects how your clients might describe their experiences.

This helps people feel seen and understood, which is often what leads them to reach out.

6. A Mobile-Friendly Design

Many people will visit your website on their phone.

Your site should:

• Be easy to read
• Load quickly
• Make it simple to navigate between pages

A mobile-friendly design isn’t just a nice-to-have—it’s essential.

7. Clear Calls-to-Action

Throughout your site, guide people toward the next step.

This might be:

• “Get in touch”
• “Book a consultation”
• “Learn more about working together”

You don’t need to push—but you do need to guide.

8. (Optional) Blog or Resource Section

A blog isn’t required, but it can be helpful.

It allows you to:

• Share insights
• Improve your visibility through search
• Give potential clients a sense of your perspective

The key is to keep it manageable and aligned with your practice.

Final Thoughts

A good therapy website doesn’t need to include everything—it just needs to include the right things.

Clarity, structure, and ease of use go a long way in helping your website support your practice.

If your site includes these core elements, you’re already in a strong position.

Not Sure What Your Website Might Be Missing?

If you’re unsure whether your website has what it needs—or where you might improve—a website review can be a helpful place to start.

You’ll get clear, practical feedback to help you understand what’s working and what could be strengthened.